Free tool
WhatsApp Template Generator
Draft marketing and utility templates with placeholders and buttons, ready to submit to Meta.
Configure
Meta-Ready Templates
Results will appear here
Fill in the details on the left and click generate to see AI-powered suggestions.
Any WhatsApp message you start outside the 24-hour window has to be a template Meta has approved. Describe your business and what the message is for, pick a category and buttons, and get drafts you can submit.
How this tool helps
Templates that get approved, and read
Templates cover the messages you start. Replies to customers who write to you don't need one, and that is where a WhatsApp AI chatbot does most of its work.
- Pick the right category. An order update is utility. A discount is marketing. A template filed under the wrong category may be rejected.
- Say who you are. Customers should know which business is writing in the first line.
- Keep placeholders inside real sentences. "Hi {{1}}, order {{2}} has shipped" reads well. A message that is mostly placeholders is harder to approve.
- Offer a way out on marketing messages. A "Stop promotions" quick reply keeps people from blocking you.
Examples for online stores
- COD order confirmation (utility): "Hi {{1}}, thanks for your order of {{2}}. Please confirm your cash-on-delivery order so we can ship it. [Confirm order] [Cancel]" More in our guide to cutting COD returns with WhatsApp.
- Back in stock (marketing): "Good news, {{1}}: the {{2}} you asked about is back. [Shop now] [Stop promotions]"
- Missed delivery (utility): "Our courier couldn't reach you for order {{1}}. When should we try again? [Tomorrow] [Talk to us]"
Meta's template documentation has the full rules, and its pricing page explains how each category is charged.
Send templates, and let AI answer the replies
In ZynfoAI you can track each template as Approved, Pending or Rejected and send campaigns to your contacts. When customers reply, the AI agent answers from your content and hands the chat to your team when needed.
FAQ
Frequently asked questions
Straight answers about using this tool and its output.
What is a WhatsApp message template?
A pre-approved message format you need for any message you start outside the 24-hour customer service window, such as an order update or a promotion. You submit it to Meta, and only approved templates can be sent.
How do placeholders like {{1}} and {{2}} work?
They are filled in when the message is sent, for example with the customer's first name or an order number. "Hi {{1}}, order {{2}} has shipped" becomes "Hi Priya, order #1042 has shipped".
What is the difference between marketing, utility and authentication templates?
Marketing templates are for promotions and offers. Utility templates are for updates about something the customer already did, like an order or booking. Authentication templates carry one-time passcodes. Meta prices each category differently.
How long does Meta take to approve a template?
Templates are reviewed automatically when you submit them, and Meta says review can take up to 24 hours. A template can be approved, rejected, or later paused if customers react badly to it.
Can I add buttons to a WhatsApp template?
Yes. Meta allows up to 10 buttons in total: quick reply buttons, up to two website buttons and one phone number button. Templates with four or more buttons, or quick replies mixed with other types, don't show on WhatsApp desktop.
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