WhatsApp pricing
WhatsApp Business API pricing by country
Meta’s per-message rates for 13 markets, from the rate card effective 1 October 2026. Pick a country for rates in its own currency and two worked monthly bills.
Rates per message in US dollars Utility, authentication and service messages share one rate.
| Country | Marketing | Utility, authentication, service | Billed in |
|---|---|---|---|
| Brazil | $0.0625 | $0.0068 | BRL |
| Germany | $0.1365 | $0.055 | EUR |
| India | $0.0118 | $0.0014 | INR |
| Indonesia | $0.0411 | $0.025 | IDR |
| Kuwait | $0.0792 | $0.044 | USD |
| Mexico | $0.0397 | $0.0085 | MXN |
| Oman | $0.0341 | $0.0247 | USD |
| Qatar | $0.0341 | $0.012 | USD |
| Saudi Arabia | $0.0576 | $0.0107 | SAR |
| Singapore | $0.0732 | $0.016 | SGD |
| United Arab Emirates | $0.0576 | $0.0157 | AED |
| United Kingdom | $0.0635 | $0.022 | GBP |
| United States | $0.025 | $0.0034 | USD |
Service messages are free for the first 1,000 a month on each number. Source: Meta’s pricing page, checked 9 October 2026. For a market not listed here, see Meta’s rate cards.
WhatsApp pricing questions
How does Meta price WhatsApp messages?
Per delivered message, by message type and by the country code of the number you message. Marketing is the most expensive type. Utility, authentication and service messages cost the same in every market. The first 1,000 service messages a month on each business number are free.
Which country’s rate do I pay?
The rate of the country your customer’s number is from, wherever your business is registered.
What changed on 1 October 2026?
Free-form replies inside the 24-hour window became chargeable at the utility rate after the first 1,000 a month per number, and utility templates sent inside the window are charged again. Nine more countries got their own rates.
