WhatsApp pricing
WhatsApp Business API pricing in United Arab Emirates
On Meta’s rate card effective 1 October 2026, a marketing template to a +971 number costs AED 0.2115 ($0.0576). A utility, authentication or service message costs AED 0.0576 ($0.0157). Your first 1,000 replies a month on each number are free.
How much does a WhatsApp message cost in United Arab Emirates? Meta’s list rates for +971 numbers, effective 1 October 2026. Checked .
| Message type | Used for | AED | USD |
|---|---|---|---|
| Marketing template | Offers, launches, cart and restock reminders | AED 0.2115 | $0.0576 |
| Utility template | Order, delivery, booking and account updates | AED 0.0576 | $0.0157 |
| Authentication template | One-time passcodes | AED 0.0576 | $0.0157 |
| Authentication-international | Passcodes from a business based outside United Arab Emirates | AED 0.1872 | $0.051 |
| Service message | Your free-form replies in the 24-hour window, after the first 1,000 a month | AED 0.0576 | $0.0157 |
A marketing message costs 3.7 times a utility message in United Arab Emirates. Of the 13 markets we list, its marketing rate is the 6th most expensive. Source: Meta’s pricing page.
What WhatsApp costs a month in United Arab Emirates Two examples, one WhatsApp number each, before tax.
An online store
- 2,000 order and delivery updates (utility)AED 115.20
- 3,000 offers and restock alerts (marketing)AED 634.50
- 6,000 replies to customers (first 1,000 free)AED 288.00
Meta charges a monthAED 1,038
A clinic or salon
- 1,500 appointment reminders (utility)AED 86.40
- 300 login codes (authentication)AED 17.28
- 4,000 Replies to customers (first 1,000 free)AED 172.80
Meta charges a monthAED 276.48
Which WhatsApp messages are free?
1,000 replies a month
Each business number gets 1,000 free service messages a month. They don’t roll over. Charging starts at the 1,001st.
Chats from Click-to-WhatsApp ads
When a customer messages you from a Click-to-WhatsApp ad in the WhatsApp mobile app and you reply within 24 hours, messages are free for up to 7 days.
WhatsApp pricing in United Arab Emirates: questions
How much does a WhatsApp marketing message cost in United Arab Emirates?
AED 0.2115 per delivered marketing template, or $0.0576, on Meta’s rate card effective 1 October 2026. Marketing rates have no volume discounts.
Are WhatsApp replies free in United Arab Emirates?
The first 1,000 replies a month on each business number are free. After that, each reply inside the 24-hour window costs the utility rate, AED 0.0576. A chat that starts from a Click-to-WhatsApp ad is free for up to 7 days.
Does the rate depend on where my business is registered?
No. Meta charges by the country code of the number you message. Any business messaging a +971 number pays the United Arab Emirates rate. One exception: one-time passcodes from a business based outside United Arab Emirates cost the authentication-international rate, AED 0.1872.
Are there volume discounts?
Utility and authentication messages get cheaper in tiers as your monthly volume in a market grows, up to about 25 percent off at the top tier. Marketing messages and replies have no tiers.
Are Meta’s charges part of the ZynfoAI plan?
No. Meta’s message charges are billed separately from your ZynfoAI plan.
